Strategies for Creating a Niche Business
The customer told me, "My immediate goal is to get more customers into my business.
My second agenda is to move slowly towards becoming more specialized as a business."
Here are the six steps we used with this business owner to make his transition to a niche business.MarketingWe completed an exercise that evaluated his current marketing efforts. (Yellow page ads, brochures, networking, professional referrals and other forms)
What was working?
What was not working?
We dropped the losers.
As part of the marketing analysis, we implemented 2 new marketing approaches.
The result of these efforts identified his best marketing strategies.Customer AnalysisWe completed an exercise that identifies his current customers.
Who are they?
How do they buy?
How many are there?
What do they buy?
Where do they come from?
Why do they buy from him?
The result of these efforts was an understanding of his current customer base and the foundation for his new business niche. Customer Referral ProgramWe worked with the business owner to develop a customer referral program.
Th customer referral program added another tool to increase the current customer base.
The result of these efforts was in increase in his current customers.Unique Marketing MessageWe developed with the business owner a unique marketing message.
Why and how did he differ from his competitors?
Why should customers buy from him and not his competitors?
What benefits do customers receive from his services and products?
The result of these efforts was a marketing message that was unique and special.
This will be used as a foundation for future marketing efforts.Customized Selling ModelWe completed an analysis of the current one on one selling model he was using with customers in their home.
What materials did he use?
What was the sales presentation? What were the words used?
How can this sales model be made more effective?
What materials will help to distinguish his business from other bidders?
The result of these efforts customized a sales model that made him more effective in his current selling situations.Management SystemWe create a simple management reporting process.
This involved record keeping, goal setting and testing the different strategies being used by the business owner.
The result of these efforts will be ongoing data on what is working and what is not working for his business.
By using these six steps over a 3 month period of time, the business was able to increase the number of customers and create the foundations for building a business niche.If you want to learn more about how you can use niche building strategies to increase your profits, email me at al@hanzal.com.
For more articles on small business issues click www.innovativesellingskillsforsmallbusiness.com. Copyright Al Hanzal, 2004.
All Rights ReservedHanzal Enterprises, Inc.4191 Granite CourtEagan, Minnesota 55123651-495-3340.
For more articles www.innovativesellingskillsforsmallbusiness.comal@hanzal.com
On Ignorant Cell Phone Users- Should I Use Pepper Spray or Stun Gun ?
Is there such a thing as cell phone etiquette? Here are my thoughts :
1,When you are in public, find a place where you won't bother people. We do not want to know
what you did last night or your future plans.
2,Have you ever heard of vibrate mode?
Use it when you are in church, library, restaurant, movies or other such places. I thought this was common sense but ....
3,When you receive a call and you're with someone make it very short or offer to call them back. Otherwise, it is very rude to the other person or persons.
4.Don't use the cell phone when you are driving a car,
You will inadvertently hit someone when you are maneuvering a curve or at the very least inconvenience other drivers with your delays.
Some communities have a law against using a cell phone while driving.
I hope all communities and cities pass such an ordinance.
5.If you are working servicing people...
Exercise > On Ignorant Cell Phone Users- Should I Use Pepper Spray or Stun Gun ?
Are your business and personal lives in balance?
For the sake of your sanity, the health of your relationships and, yes, even the success of your business, your business and personal lives need to be in balance. Many small business owners spend so much time on their businesses that they hardly have any time for their families or even themselves. Often this is more a symptom of chaos, disorganization and lack of clarity than anything else. Ask yourself these questions and see how balanced your life is. Do you work less than 50 hours a week? Do you have enough time to complete everything you need to get done? Do you have an assistant to handle details for you? Answering these questions can give you a clue as to how well you are delegating tasks, trusting your employees or building your team.
Do you exercise regularly? Do you spend quality time with the people you care about most? Are you saving for the future? Are you proud and satisfied with the way you conduct your business and private lives? Our businesses should be a means...
Are your business and personal lives in balance?
Exercise > Are your business and personal lives in balance?
6 Steps to Relieve Stress
Copyright 2005 Think Healthy
We get over-stressed now and then. It's a natural response under certain conditions. We need to be concern when our stress is getting out of hand and interfering with our lifestyle. What problems can too much stress cause?
? High Blood Pressure ? Colds and the Flu ? Allergies ? Diabetes ? Damage Relationships ? General Bad Health
The list goes on?.
Getting over the stress is what we want to strive for. How can we go about this? Taking the natural approach is probably the best way to start.
Here are a few ideas to begin with.
Exercise: It may be difficult to begin an exercise program but once you start it will become easier. Exercise helps to blow off steam and gets rid of excess stress. So you benefit by reducing your tension and obtaining a workout as well. Of course talk to your physician before beginning an exercise program.
Relax: Yes it is hard to relax when you are...
Exercise > 6 Steps to Relieve Stress
Strategies for Creating a Niche Business
The customer told me, "My immediate goal is to get more customers into my business.
My second agenda is to move slowly towards becoming more specialized as a business."
Here are the six steps we used with this business owner to make his transition to a niche business.MarketingWe completed an exercise that evaluated his current marketing efforts. (Yellow page ads, brochures, networking, professional referrals and other forms)
What was working?
What was not working?
We dropped the losers.
As part of the marketing analysis, we implemented 2 new marketing approaches.
The result of these efforts identified his best marketing strategies.Customer AnalysisWe completed an exercise that identifies his current customers.
Who are they?
How do they buy?
How many are there?
What do they buy?
Where do they come from?
Why do they buy from him?
The result of these efforts was...
Exercise > Strategies for Creating a Niche Business
jewelry Exercise Strategies for Creating a Niche Business
Buy Car Covers
Car covers are an essential protection against dirt, dust, UV rays, heat, rain, bird droppings and several other things. Not only do they protect a car, but they also help in retaining the new looks of the car. Hence, buying a car cover is a must. But, we all need to ascertain the functions and use of a car cover before we purchase one.
Car covers can either be custom-made or universal.
Custom-made covers are tailored exactly according to a car's measurements, while universal...
Buy Car Covers
Exercise > Buy Car Covers
Dental Insurance
Dental insurance may be less effective than dental plans, but it is usually offered free.Don't wait until you already have problems with your teeth to get dental insurance! Instead, you should get dental insurance as soon as you can. One reason for this involves the things that can go wrong with your teeth - and the other reason is that usually this insurance will also cover the costs of bi-yearly check ups to make sure that your teeth are still strong and healthy.Dental insurance is slightly...
insurance Exercise Dental Insurance
Exercise > Dental Insurance
purses Exercise Strategies for Creating a Niche Business
Athens airport.
At the Athens Airport in Greece, or else " Eleftherios Venizelos airport ", there are several services which make your traveling easier.
At the Athens airport there are 35 shops and 12 restaurants create a highly attractive shopping center.
A wireless Internet service is available in the main terminal building; access to WWW via a number of Internet kiosks.
A fully equipped business centre (08:00 - 22:00 daily), eight dedicated lounges for business and first class passengers,...
Exercise > Athens airport.
Exercise
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